We live in a world of cold calls, automatic email subscriptions with every purchase, and formal networking events fraught with the frenzied collection of business cards. We’re told that the “new, exciting” way to do business is really just the way we’ve always done business, but with higher confidence, savvier tactics, more pizzazz.
Ramit Sethi is a great resource for this type of business success. In his blog, books, or workshops, advice can be found for scripting the perfect responses, handling negotiations, providing exactly the right amount of information at the right times. And his success is proof that this style of business can and does work.
But what about those of us who don’t want to hardball our clients, or refuse to give pricing information until the last possible minute? Those of us who see digging up someone’s personal information in order to contact a person we’ve never met as a violation of privacy rather than a sign of initiative? Those of us with a loathing for the inevitable marketing emails that follow networking events and who don’t answer unknown numbers for fear of wasting valuable time on a sales call?
The new but still traditional method of business would indicate that those are flaws to overcome. I disagree. I believe there’s another way to do business. Perhaps even plethoras of options to choose from.