First off, Happy New Year everyone! I have a post on goal setting planned for the 16th, but today I want to start the new year off in the same place as your business: target market.
Your target market is your client base or your ideal customer. All too often businesses think they can market to “everyone” or “everyone who likes/needs ___ product.” But that’s a strategy that simply doesn’t work.
After years of hanging out on the relative obscurity of page 5, I’ve finally bumped my search rankings up to page 2! Obviously, there’s more to do. I’m still working to attain that desirable first page spot, and to achieve it for a wider range of keywords. But I thought I’d take this opportunity to celebrate and to tell you which SEO techniques worked for me.
You don’t have to be a graphic designer to know there’s a widespread hatred of Comic Sans. It’s become the martyr of the typography world, suffering more than its share fair of abuse.
Which is not to say I don’t understand the dislike of this particular font. I do, and for those who might not, I’ll explain.
Mosho Investigative Group needed a new website design. The old one was outdated and incomplete, and MIG’s owner was looking for something that would better showcase his services. He was also looking for a more professional feel, the ability to handle future maintenance on his own, and a method to create password-protected pages.